Paytm Takes On Google, Launches Mini Android App Store In India To Support Local Developers

In a bid to assist Indian app builders after its personal app changed into eliminated with the aid of Google from its Play Store recently, main virtual bills platform Paytm on Monday (5 October) launched an Android Mini App Store to guide local developers take their modern products to the hundreds.

Paytm said it’ll provide list and distribution of those mini-apps inside its app with none prices. For payments, builders may be capable of give a preference of Paytm Wallet, Paytm Payments Bank, UPI, internet-banking and Cards to their users.

More than 300 app-based service providers which include Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the programme.

“Paytm Mini App Store empowers our younger Indian builders to leverage our reach and payments to construct new progressive offerings. For Paytm customers, it’ll be a continuing revel in that doesn’t require any separate down load and allows them to apply their favored charge alternative,” said Vijay Shekhar Sharma, Founder and CEO, Paytm.

Mini apps are a custom-constructed cell website that gives users app-like enjoy while not having to download them.

Paytm has created the digital infrastructure to enable small builders and corporations to installation low-price, short-to-build mini-apps which can be constructed the usage of HTML and javascript technologies.

The organization presents Paytm wallet, Paytm Payments Bank account and UPI at 0 fees and levies a 2 in step with cent charge for other devices like credit cards.

The enterprise stated that the neighborhood India’s app shop ambitions to pressure the ‘Atmanirbhar Bharat’ assignment.

Paytm Mini App Store gives direct access to discover, browse and pay without downloading or installing separate apps.

It comes with a developer dashboard for analytics, bills series in conjunction with numerous advertising gear to interact with the users.

This app store has been strolling in beta with choose users and witnessed over 12 million visits in September.

“I am proud that we are nowadays launching some thing that creates an opportunity for each Indian app developer,” Sharma said.

Google lately pulled the Paytm app from the Play Store for no longer complying with its playing policies.

Paytm alleged that it changed into “arm-twisted” by the search engine predominant to comply with what it known as “biased Play Store guidelines which can be intended to artificially create Google’s market dominance”.

The Paytm app was restored on the Play Store after a gap of some hours.

Daring Google, the financial services platform this week introduced returned the Paytm Cricket League with UPI cashback and scratch playing cards.

Paytm stated that the cashback was being given following all guidelines and guidelines set by the government.

After a face-off with Paytm, Google additionally sent notices to Zomato and Swiggy for running cashback-based totally IPL games and both the food aggregator systems determined to pause their digital gaming leagues.

While Zomato become walking Zomato Premier League on its app, Swiggy supplied ‘Match Day Mania’ throughout the continuing IPL thirteen fits.

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