Supercell’s cell games, Clash of Clans and Clash Royale, are big: collectively, the pair has been downloaded more than 3 billion instances, in line with the developer. Now, the Finnish studio is bringing them together with a new Clash animated brief, a 12-minute piece known as Lost & Crowned. It’s suitable and funny however additionally part of a broader strategy to make the overarching fable world some thing bigger and more engaging. “When it involves storytelling, we experience it’s crucial to extend beyond what’s within the video games,” says Christina Lee, who oversees story and franchise development at Supercell.
This isn’t technically the primary lively quick set inside the Clash of Clans universe. That distinction is going to Clash-A-Rama, a YouTube series penned by means of a trio of Simpsons writers that debuted again in 2016. Lee says that the series became a massive fulfillment, in particular while it came to increasing the fictitious global of Clash. The games themselves have very little narrative, as a substitute focusing nearly totally on combat. But Clash-A-Rama confirmed what the characters did in their off-time, adding a newfound depth to that global. It made Supercell need to do some thing even larger.
“RELATABILITY IS REALLY KEY FOR US.”
“While Clash-A-Rama changed into a large achievement, we always noticed it as top notch fan fiction, and decided that it become time to inform Supercell’s take on the sector and the characters, and that’s why we got down to do that animated quick,” says Lee. That unique series featured a bright and approachable 2D art fashion, whereas Lost & Crowned has a 3-d look extra in-keeping with the video games and CG advertisements and trailers. One look, and it’s clear it’s set in the Clash universe.
It changed into evolved in collaboration with animation and layout studio Psyop. The studio has formerly labored with Riot on a League of Legends short, and it even became a Travel Oregon commercial into a Studio Ghibli-style anime clip — and Lee says the principle intention, aside from bridging the world of Clash Royale and Clash of Clans, become to consciousness on a character-pushed narrative. “One of the driving standards for our team is to make our characters sense like actual humans, particularly humans you could relate to,” she says. “That relatability is truly key for us.”
This kind of storytelling is something of a fashion amongst popular multiplayer games. Titles like Overwatch and League of Legends don’t characteristic a great deal storytelling interior of the real recreation, however there are copious lively shorts, comedian books, and different content that flesh out their fictional worlds. Lee heads up a group of three centered absolutely on this sort of external storytelling for Clash. And even as Supercell isn’t geared up to announce some thing beyond Lost & Crowned, it’s no longer difficult to foresee a destiny in which more lively clips, or maybe things like comics, further flesh out Clash’s fantasy realm. “We’re within the method of evaluating other possibilities for storytelling,” says Lee.